How to Sell Your CEO on Social Media Marketing | Social Media Today

Here is a 7-step process to convince your CEO to start social media marketing:
Do Your Homework
As any good sales person can tell you, doing your homework before you get in the meeting can make the biggest difference interms of success. You need to study your CEO like a must-have customer. This means knowing his demographic, BANT and behaviour patterns. Did he come up through marketing or sales, or maybe it was through operations or finance? If he is from a sales and marketing background, talk to him about how research from HubSpot finds that companies that blog welcome an average of 55% more visitors to their sites than companies that don’t. And they may generate 97% more external website links and 434% more indexed pages, both of which influence a company’s search rank. On the other hand, if your CEO comes from a finance background, show him how a recent global survey by McKinsey of about 1,700 corporate executives finds that 69% of respondents claim measurable advantages from social media, including a lower cost of doing business, better access to knowledge, increased marketing effectiveness, insight for developing more innovative products and services, and higher revenues