remembering 9/11

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Some Awful Truths by the Numbers

• 2,992 people died on September 11, 2001
• 6.75 years it took to build the World Trade Center
• 102 minutes it took to destroy both towers from impact to collapse
• 12 seconds it took each tower to crumble
• 343 Firefighters who died at the WTC
• 23 NYPD officers who died trying to save others"  by Jeff Bullas

How to Sell Your CEO on Social Media Marketing | Social Media Today

Here is a 7-step process to convince your CEO to start social media marketing:
Do Your Homework
As any good sales person can tell you, doing your homework before you get in the meeting can make the biggest difference interms of success. You need to study your CEO like a must-have customer. This means knowing his demographic, BANT and behaviour patterns. Did he come up through marketing or sales, or maybe it was through operations or finance? If he is from a sales and marketing background, talk to him about how research from HubSpot finds that companies that blog welcome an average of 55% more visitors to their sites than companies that don’t. And they may generate 97% more external website links and 434% more indexed pages, both of which influence a company’s search rank. On the other hand, if your CEO comes from a finance background, show him how a recent global survey by McKinsey of about 1,700 corporate executives finds that 69% of respondents claim measurable advantages from social media, including a lower cost of doing business, better access to knowledge, increased marketing effectiveness, insight for developing more innovative products and services, and higher revenues

ES Computer Training Introduces Laureen

My name’s Laureen and I am a freshman employee of ES Computer Training.  I’m fairly new to the world of blogging and am currently learning the ropes with respect to Social Networking in order to provide you with a wealth of information that will hopefully enrich your lives (at least from nine to five).

Today, I have covered a lot of ground and thanks to my mentor, Anne, (without whom I would have had a considerably more difficult time navigating through the learning process) I’m finding the world of Social Networking to be most enlightening, interesting and , yes, even fun!

I have thoroughly enjoyed my first day here at ES Computer Training and I look forward to many more and lots & lots of blogging.

Talk to you soon!

Finance, Futures and a Bed and Breakfast in Costa Rica

Today I met a financial planner who has made it, is truly successful.  She owns a bed and breakfast in Costa Rica at the age of 50.  The idea of financial planning in Toronto and escaping to Costa Rica (a 5 hr direct flight) is intriguing.  How did she do it?  From scratch:  found a builder, found property, architect, photos, ... and did it!  This was extremely adventurous since she doesnt speak Spanish and Costa Rican builders dont speak English (in general!).  Anne's travelled a lot and Costa Rica stood out as a good location.  Health care is good and dentists are American trained!.  Teeth cleaning is $10!  A dinner out is $7 with wine.  Never met anyone that didnt love it.  There are also lizards, iguanas and howler monkeys and white faced monkeys, anteaters, sloths, snakes.  A tarantula visits everyday.  Tarantulas mate for life.  Dont squish them.  You are making someone really miserable if you do!
Incredible adventure Anne. Anne M. Thomson on Facebook.  annemthomson@yahoo.ca